#Spotify joe rogan spotifyshawbloomberg tv#

They are talk and news programming – known as “always on” shows. But the most popular podcasts aren’t narrative shows, for the most part.

#Spotify joe rogan spotifyshawbloomberg tv#

People sometimes compare podcasting to TV in that there are always new shows to try. While the audience for new shows is smaller, existing hits, like Joe Rogan and “Call Her Daddy,” are adding listeners. They had years to build up an audience, gather word of mouth and appear in search results. Podcasts that launched 10 years ago or five years ago have a big advantage over ones that are brand new. Soon enough there will be a new platform of choice. That’s why a lot of people flocked to TikTok.

It was easier to build a big audience on YouTube five years ago than it is today. (Most companies used to rely on Apple for promotion, but that’s trickier now that Apple wants to push shows that participate in its subscription program.)įragmentation is happening across media. It’s always easier to find an audience when you are early to a trend (like the internet). While year-end lists of the best podcasts can boost the audience for a show, podcasting platforms need to do a better job of guiding listeners.

We rely on recommendations, algorithms and word of mouth to guide us. The list of shows competing to be that program you try on your weekend walk is longer than the backlog of TV shows you want to watch.ĭiscovering new shows is harder than ever as a result. The number of new podcasts has grown more quickly than the podcast audience, and so the number of listeners per show is going down. While the vast majority of those new shows are either defunct or have minuscule audiences, there are still way more podcasts than there were just a few years ago. Spotify hosts more than 3 million podcasts, up from a few hundred thousand just a few years ago. There are more podcasts than ever before. Pretty much everyone agrees on the reason. Where is all this money going if these companies aren’t producing new hits? Spotify has spent more than anyone, paying about $500 million for three studios. Spotify, Amazon, SiriusXM, iHeartMedia and outside investors have plowed billions of dollars into production companies. This trend vexes executives and producers across the podcasting industry, who worry they are wasting a lot of money on new shows. (“The Joe Rogan Experience,” “This American Life” and “Stuff You Should Know.”) Only a few podcasts in the top 50 ( “SmartLess,” “The Michelle Obama Podcast,” “Frenemies”) are less than two years old. They are an average of more than 7 years old, and three of the top five are more than a decade old. last year debuted in the last couple years, according to Edison Research. None of the 10 most popular podcasts in the U.S. While the overall audience for podcasting expands, the audience for individual new shows is shrinking across the board. Executives at studios large and small echoed the sentiment. Every new show has a smaller audience than its predecessors. It’s hard for new shows to find an audience.

I’ve now heard the same message from every corner of the Spotify universe, though no one wanted to talk about it on the record. The chief content officer of Spotify is upset that her company isn’t producing enough new popular podcasts, and has been putting pressure on her in-house studios to deliver. By submitting my information, I agree to the Privacy Policy and Terms of Service and to receive offers and promotions from Bloomberg.ĭawn Ostroff wants to find more hits.